Research what Alt Tags and Title Tags are in HTML, and discuss how they improve SEO for your E-commerce website

 This is an example of an Image tag and can be broken down into 3 separate parts

1. 1. src=“red-outdoor-sweater.jpg” is the image file (or source) that is being displayed on the page.
2. 
   
3. 2. alt=“Men’s long sleeve red outdoor sweater” is the image alt text, which stands for alternate text. Its purpose is to describe the image textually so that search engines and screen readers (software used by the visually impaired) can understand what they’re viewing.

1. 3. title=“Red Outdoor Sweater” is the image title, which as the name implies, is the title of your image.

To summarise your image tag should always include the ALT tag and the Title Tag

Describe what an ALT tag is?

Image alt text is used to describe your image textually so that search engines and screen readers (software used by the visually impaired) can understand what that image is. It’s important to note that using alt text correctly can enhance your SEO strategy. On the other hand, the image title tag is simply used to provide an image with a title, but it’s less important for SEO than the alt tag. 

Describe what a Title tag is?

This is simply used to provide the image with a title. This is less important for SEO optimisation when compared with the ALT tag.

How can these tags improve SEO?

Image optimization is a crucial factor when it comes to SEO and is often overlooked.

An image’s alt text describes the picture for search engines and screen readers. All images should have alt text. The text doesn’t need to be particularly lengthy; a sentence or two will suffice.

In the context of the image tag, alt text is used to describe visual elements to users who can’t see them, either because the image failed to load or because they are using a screen-reader. The image title attribute is only visible on mouse-over and displays just the image title. Alt text has potential SEO benefits, but image titles do not. Make sure all of your images include alt text (with relevant keywords included), and ideally, an image title as well. 

(Wpromote,2016)

References:

McKinney, J. (2016) Image alt text vs image title: Using alt & title attributes in image tags (2018), Wpromote. Available at: https://www.wpromote.com/blog/seo/image-alt-vs-title-using-alt-title-attributes-in-image-tags (Accessed: February 8, 2023).