What is SEO and how is SEO used?

 What is SEO?

SEO - SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better. 

Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page's content meaning, among other SEO best practices. (Mailchimp, 2023)

Search Engine Optimization - Learn to Optimize for SEO

(WordStream,2022)


what is it used for? 

SEO is used to help increase organic traffic to a website by making sure the website is ranked at the top when potential consumers search for anything associated with your website.

How is SEO used?

Their are various ways in which SEO is used?

(Ahrefs, No Date)


1. Keyword research - find out what people search for.

8 free keyword research tools for SEO (that beat their paid alternatives)

(Search Engine Land,2019)

2.  Content Creation 

Content Creation: The Complete Guide for Beginners

(Ahrefs, No Date)

3. On page- SEO - making the content as clear as possible 

What is on-page SEO and how to optimize your content

(Rock Content,2020)

4. Link building - Build trust and authority from other websites 

8+ Simple Tips for SEO Link Building

(Elegant Themes Blog,2022)

5. Technical SEO - Help search engines find, crawl and index your content efficiently 

How to Do a Technical SEO Audit in 6 Steps | WordStream

(WordStream,2022)


(SEO Blog by Ahrefs, 2023)


  1. References:

  2. “How to do a technical SEO audit in 6 steps” (2022) WordStream, 6 August. Available at: https://www.wordstream.com/blog/ws/2019/05/28/technical-seo (Accessed: January 29, 2023). 


    (Mailchimp. 2023. What is SEO? Basics of Search Engine Optimization | Mailchimp. [ONLINE] Available at: https://mailchimp.com/en-gb/marketing-glossary/seo/. [Accessed 17 January 2023]. 


    Ahrefs - SEO tools & resources to grow your search traffic (no date) Ahrefs.com. Available at: https://ahrefs.com (Accessed: January 28, 2023).


    Pietroluongo, L. (2022) 8+ simple tips for SEO link building, Elegant Themes Blog. Elegant Themes. Available at: https://www.elegantthemes.com/blog/wordpress/seo-link-building-tips (Accessed: January 29, 2023).


    PowerSuite, S. E. O. (2019) 8 free keyword research tools for SEO (that beat their paid alternatives), Search Engine Land. Available at: https://searchengineland.com/8-free-keyword-research-tools-for-seo-that-beat-their-paid-alternatives-318091 (Accessed: January 29, 2023).


    Search engine optimization - learn to optimize for SEO (2022) WordStream. Available at: https://www.wordstream.com/seo (Accessed: January 28, 2023). 


    SEO Blog by Ahrefs. 2023. SEO Basics: Beginner's Guide to SEO Success. [ONLINE] Available at: https://ahrefs.com/blog/seo-basics/. [Accessed 17 January 2023]. ; )


    Tinoco, A. (2020) On-page SEO: How to optimize your pages to rank on Google, Rock Content. Available at: https://rockcontent.com/blog/what-is-on-page-seo/ (Accessed: January 29, 2023).

     

     

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