Understanding Meta tags: Definition, meta tag analysis of a webpage of choice and description of each meta tag

Meta Tags for SEO: A Simple Guide for Beginners



 1. Define what a meta tag is 

Meta tags are invisible tags that provide data about your page to search engines and visitors to your websites in short it makes it easier for search engines to know what your website is about. (Search Engine Watch, 2023)





2. Choose a webpage and analyse its meta tags

<meta charset="utf-8">

  <meta name="spm-id" content="a2a0e.home">

  <meta name="keywords" content="">

  <meta name="description" content="Pakistan&#39;s best online shopping store with 15+ million products at resounding discounts in Karachi ✓ Lahore ✓ Islamabad ✓ All across Pakistan with cash on delivery (COD). Pick your favorite Mobiles, Appliances, Apparels, and Fashion accessories on amazing deals exclusively available at Daraz.pk.">

  

  

  

  

<meta property="og:url" content="https://www.daraz.pk/" />

<meta property="og:type" content="website">

<meta property="og:title" content="Online Shopping in Pakistan: Fashion, Electronics &amp; Books - Daraz.pk" />

<meta property="og:description" content="Pakistan&#39;s best online shopping store with 15+ million products at resounding discounts in Karachi ✓ Lahore ✓ Islamabad ✓ All across Pakistan with cash on delivery (COD). Pick your favorite Mobiles, Appliances, Apparels, and Fashion accessories on amazing deals exclusively available at Daraz.pk." />

<meta property="og:image" content="//icms-image.slatic.net/images/ims-web/fb7adc81-c369


(Online Shopping in Pakistan: Fashion, Electronics & Books - Daraz.pk, 2023.)


3. Provide a brief description of each meta tag 

 <meta name="description" content="Pakistan&#39;s best online shopping store with 15+ million products at resounding discounts in Karachi ✓ Lahore ✓ Islamabad ✓ All across Pakistan with cash on delivery (COD). Pick your favorite Mobiles, Appliances, Apparels, and Fashion accessories on amazing deals exclusively available at Daraz.pk."> 

- This meta tag displays the description that will be displayed when the website is searched for 


<meta name="keywords" content="">

- This meta tag was used in the past to provide keywords in which the website can be located by but in recent times this feature has been abused by keyword cramming and lost its functionality.


<meta property="og:image" content="//icms-image.slatic.net/images/ims-web/fb7adc81-c369

-An Open graph image is the image that appears when you post website or video content on your social media accounts it is part of an important group of meta tags that influence the performance of your content link on social media.

(Open Graph Images: What are they and why you need to care, 2023.)

References: 

(Search Engine Watch. 2023. A quick and easy guide to meta tags in SEO - Search Engine Watch. [ONLINE] Available at: https://www.searchenginewatch.com/2018/04/04/a-quick-and-easy-guide-to-meta-tags-in-seo/. [Accessed 17 January 2023]. 

Online Shopping in Pakistan: Fashion, Electronics & Books - Daraz.pk. 2023. Online Shopping in Pakistan: Fashion, Electronics & Books - Daraz.pk. [ONLINE] Available at: https://www.daraz.pk. [Accessed 17 January 2023]. 

Open Graph Images: What are they and why you need to care. 2023. Open Graph Images: What are they and why you need to care. [ONLINE] Available at: https://moworks.com.au/insights/2021-04-13-open-graph-images-what-are-they-and-why-you-need-to-care. [Accessed 17 January 2023].  )



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